STYLE ICON: MATTHEW ZORPAS...

Matthew Zorpas is quickly becoming a widely recognizable style icon.

Voted second best dressed man in Britain by Esquire he is a magnanimous force. Each day at London Fashion Week he donned a new mesmerizing ensemble, sometimes multiple, and couldn't make two steps across the courtyard at Somerset House without being stopped by a photographer. It's clear why: not only does Matthew stand out from the crowds, he's a firm supporter of new generation designers. Each time he is snapped the designer's card is handed out to the photographer so that the outfit he is wearing can be properly credited. Having only lived in London for four years, after moving over from his native Cyprus, you'd think Zorpas had lived here his whole life. This boy knows everybody, or better yet, everybody knows him. Despite his growing recognition he is achingly down to earth and so much fun to be around. Not the slightest bit fussed over which row he sits, or even if he stands, he's always up for trying to wiggle his way into a show and, if you're lucky, will drag you along for the ride. He's got drive too and is in the process of setting up his own PR company that will support, that's right, new generation designers. It's a worthy cause and, if the commotion he manages to stir everywhere he goes is anything to go by, this boy is one to watch.

Day 1: Waistcoat and trousers (denim waist built in) by Harold Lunde Helgesen.

Day 2: (Outfit 2) by Thorbjørn Uldam

Day 3: Liria Pristine & Jillian Carrozza neckpiece HLHtrousers.

Follow Matthew on Twitter here.