Photography Jennifer Inglis Photography Jennifer Inglis

London calling

london
london

I'm sitting at my gate waiting to board a flight to London. It's May and I feel like I ought to have sunny thoughts swirling around in my head but instead I have a snuggly Dagmar jacket wrapped around me. I'm not going to lie, I look a bit like a yeti. Anyway, this gives me the chance to think back to all the warm wooly looks I snapped back in February during LFW... I love the fluffy textures and the evident power of a basic white shirt.

Dangit. Why didn't I pack one?!

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Photography Jennifer Inglis Photography Jennifer Inglis

8 and 2

Meet Yu.

He has a blog called 8 and 2. Yu was one of my favourite people to spot during London Fashion Week. He has awesome style and a pretty sweet bike. I love Yu's wild hair and sophisticated laid back style. He always looked well put together but just a little bit disheveled. It's the sort of unkemptness you can only achieve after cycling through a big city and somehow makes Yu's look completely his own. Never thought a denim suit could look so good - love it with the rolled up sleeves and trousers. It feels crisp and minimal yet functional and durable. My favourite part is the one sock that's just peeking out.

yu
yu
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Photography Jennifer Inglis Photography Jennifer Inglis

it matters.

Someone recently posed the question, 'Does new minimalism matter?' In the great scheme of things probably not. But, when it comes to picking out what I want to wear in the morning and how I, more broadly, view the world it most certainly does. There has been a peeling back of outlandish labels and fussy details as of late. We can clearly blame the recession for this changing tide, but this is one positive that has come out of the bankers greedy shenanigans. Oh, how I loathe the thought of a dangling 'J' from a Juicy Tracksuit or a padlock swinging from a Chloe Paddington - details I embarrassingly coveted in the early noughties. Much rather would I have a Celine forever-bag or a label-less pair of cashmere sweats. Luxury that transcends trends and hovers above what's 'in'... that's what I want and that, my friends, is new minimalism in a nutshell.

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