arm me in it...

It's no secret: Acne freaking rocks.

Let's be honest though, there is a lot of hype around the brand. Looking at their website can, at times, be a bit disheartening. Is all the hype really worth it? The prices are pretty high, a lot of the pieces are rather simple and aren't too dissimilar to what you might find in whole host of other shops. My Acne obsession, which has been festering for years, has recently started to wane. All I own by the brand is one pair of jeans. This isn't for lack of desire, I've been drooling over the Atacoma Wedges (which I happened to spot in their sale but sadly not in my size) for months. When I walked into their shop in Stockholm last week I was reminded of why the brand produces such covetable items and such a massive hype: quality. Not only is it a totally cool Swedish brand but its pieces really are little bits of treasure. I found myself running my fingers over the items hanging from the rails. Everything just felt beautifully soft. The fringed jacket I tried on fit perfectly and was cut like a dream. I spotted the most gorgeous sheepskin jacket (pictured above) that instantly shot to the top of my wish list. If only I had a few thousand pounds to blow on a new Autumn/Winter jacket... I swear, it would never leave my body. Then there were the armour plated jeans... a mere 1 grand, but surely worth it to channel the inner persona of a knight? Followed up by the Admire wedges in all their sci-fi leather strappy glory. Yep, that's right. Acne rocks. It might just require actually going into their shop to be reminded of why. Luckily, their flagship store is going to be opening in our very own London town...