Posts tagged Fyodor Golan

It's day 1 of London Fashion Week. Hurrah! I can't believe this time of year has crept around again already. First thing this morning I headed over to the Waldorf hotel to shoot backstage at Fyodor Golan. Last season it was one of my favourite shows so I was super excited to see what the design duo had planned. The styling and makeup was incredible. Each model had a tribal looking tattoo on her chin and many walked with larger-than-life transparent hats. It definitely gave the impression that some sort of glamorous alien race had invaded central London.

For more photos, including pictures from the show, hop over to Facebook.

Massive thank you to Susie and Rob at TRACE Publicity for having me backstage and at the show.


Although Fyodor Podgorny and Golan Frydman described their Autumn/Winter collection as being inspired by 'Russian peasants, tzars and insects', for me, it was more about taking such earthly influences and transporting them to another dimension. Surely, there's nothing natural or human about a woman that's seemingly composed solely from green glitter?

Backstage the space was calm but meticulous. Green eyeshadow hinted at tones in the jewelry and alluded to the feathered martian-like creature I'd later meet. The hair was carefully braided into the most elaborate formations I've ever seen - like sci-fi crowns that rested on the back of the head.

Despite having an early peek at the collection backstage, in no way was I prepared for what was unleashed. It was the duo's first time showing On Schedule after having won the Fashion Fringe prize. They've worked with designers including Richard Nicoll, Alexander McQueen, Raf Simons and Issey Miyake. While it might be clear that these names have influenced their designs, it's undeniable that the vision driving the brand is clearly their own. It was the only show of the day that left me wanting to dance in my seat and, at the same time, gave me goosebumps...

View the entire Fyodor Golan AW12 collection here.

Massive thanks to Susie and TRACE Publicity for having me backstage.