the new it bag?

trends tend to sprout in unexpected places. for example, remember when bum bags (aka fanny packs) were more associated with the awkward tourist rather than Rihanna? when they were black, nylon, and totally lame instead of fur and covered in logos? and then they got all designer, American Apparel did them in gold lame... next thing you know, all the cool kids are sporting them. so here's a bag (spotted in China Town in London by what appeared to be some trendsetters) that's totally cheap, cheerful, and unpretentious. let's see if their the hottest thing come festival season. afterall, chances all you felt equally repulsed by skinny jeans, leggings, clogs, and double-denim once upon a time...