cheap & cheerful.
Am currently going slightly weak at the knees due to the awkward nature of this editorial. Perfectly encapsulating a somewhat ironic Swedish aesthetic. It doesn't take itself too seriously and reins in the power of unpredicted models. It has currently got me longing for everything in the Cheap Monday S/S 11 collection... and a wind machine. Because what's the use of a sheer skirt if you can't make it fly?
All images taken from the Cheap Monday site.