Charlie May

There is an undeniably effortless look about the Charlie May girl. Her seams are raw and frayed, her cut almost always oversized. With her first stab at resort, Charlie has shown there is no deviation in her brands aesthetic and more importantly she has proven she has a strong business acumen. 

There's a push from stockists for designers who produce more collections than just the traditional fall and spring ones. Stores are investing more in pieces from resort wear than spring so it makes sense for new designers, like Charlie, to expand into producing the extra collection. Some argue this extra season puts unnecessary stress and financial strain on designers. The saying goes that resort simply fuels a society of shoppers who constantly need more and are never satisfied. Is it a step too far to expect new designers to venture into resort? Charlie doesn't think so. With her newest collection she has shown she's just as capable at producing this in-between season as any of the big names in fashion.

Photos c/o Charlie May