think on It

The pull towards getting a fast-fashion-fix by buying impulsively from inexpensive stores is no longer seen as cool. Today, many consumers want quality products that they will cherish for many seasons instead of pieces that will quickly be discarded and forgotten. But the desire for the next new thing is real. Whether it's from you Instagram feed, your friends or magazines the pressure to fit in and have the latest-and-greatest thing can be overwhelming.

This week, Lola Byatt looks into how she became addicted to shopping and examines the stark reality that made her rethink how she views her own wardrobe.