Fashion week felt different this season. Something wasn’t quite the same – I didn’t feel that same spark of excitement that I normally have. Maybe I was just having an off week but I kept getting the impression from other people that they felt the same way. I can’t tell you the amount of times I heard people grumble, ‘I’m so over it’.
So why the sudden disenchantment towards fashion week?
It seemed like people didn’t get the same amount of show tickets as in past seasons. My bundle was noticeably smaller than usual. What made it most confusing was that it didn’t seem to matter whether I’d attended a specific designers show before. You’d think that including a link to past coverage would increase your chances of getting invited back again but it doesn’t seem to work that way. Sadly this means there is little motivation to snap good photos at a show and write a solid report. Why bother if your readers don’t care (catwalk shows get the least positive response from my readers) and neither do the PRs? Or, maybe it was the growing circus of fashion week attendees that was putting people off the whole event? Crazy costumes seemed to be at an all time high this season. But it might just be that we are all just growing up a little bit. After attending London Fashion Week for a hand full of seasons the glamour and glitz has started to wear off. With shows being live streamed there’s arguably no reason that a blogger, or anyone, needs to be at the actual venue. Why bother getting dressed when you can watch it from the comfort of your own sofa? Whatever the reason, there seems to be an undeniable shift in the way bloggers feel about fashion week. Personally, I’ll be applying for less shows and trying to find the new designers that are just getting off the ground. It’s not about the FROW (cringe) or being snapped by Tommy Ton… although, let’s be honest, I wouldn’t turn down either.