No one captures the essence of optimistic ambition quite like a student who is about to graduate. A couple of weeks ago I had the pleasure of visiting the Sam Fox School at Washington University to meet the graduating class of fashion design students.
Fauxgerty is determined to fight the wastefulness that runs rampant in the fashion industry. The brand has been selected as a contestant in the Caleres Fashion Entrepreneur Competition where five fashion makers will face off to win $10,000.
The Firecracker Press is based on the outskirts of downtown St Louis in a completely inconspicuous neighborhood. Walking by you would never guess that within its discreet walls sits a collection of antique printers used to bring together modern design with techniques long forgotten.
Quality craftsmanship and attention to detail are what make a brand compelling. Much like these pieces, they might not look like anything special at first but when you dig a little deeper there is a whole history and process behind their creation. That is exactly what we are looking for in our essentials.
It's really easy to get down on a city like St Louis. It's not a place you often hear people talking about - at least not in a positive way. It doesn't stand out as a cultural highlight or rank highly on the list of most people's travel list. That adds to it's charm - it requires its visitors to work a little.
I'm a sucker for a trend just like the next fashion blogger but I like my go-to staples more. They are the building blocks that your whole wardrobe is based on. If you don't have the basics down then your foundations aren't solid. Something that might first appear ordinary can actually be the most inspiring.