i love street style for its ability to motivate and inspire. for the fact that it's normal people, in their normal clothes, going about their normal days... except that often the people don't feel entirely normal. they look utterly cool and make you swoon after all the items their wearing. street style provides such a great way to get useful styling tips that you can incorporate into your own looks if you want. jill from street style london had an idea about mixing street style and ads together. it has been done before but not to a great extent. it's a way to show how you can mix your own clothes and accessories with new pieces from a shop and make the look individual. plus, if you like the pieces and think they would work in your own wardrobe you can easily click onto the site to purchase them. this is jill's first photo from her American Apparel collaboration of mixing people's street style with new items from the brand. i think it looks great and has serious potential. definitely a cause i can get behind.
check out jill's full post here and find out how you can get involved in the movement.