Whenever you can, try to support new talent and young brands. Getting a label off the ground is tricky. There is so much competition and people are more discerning than ever about how and where they spend their money.
Locally made. Sustainable. Cruelty-free.
These aren't just terms that apply to our food but also, now, to our clothes. Fauxgerty, a little shop nestled down a side street in the ultra chic Central West End neighborhood in St. Louis, is determined to fight the wastefulness that runs rampant in the fashion industry. There's recycled polyester in their faux suede jackets and upcycled plastic bottles in their lining. The brand's founder, Chrissy Fogerty, is proving that sleek edgy designs and a mindfulness for the environment can go hand-in-hand. This is something that discerning customers are tapping into and truly want to support. Not only are Fauxgerty's buttery soft biker jackets and slouchy worn-in tees something you'll truly want to wear they also represent a greater shift in consumption and production - a visible reminder to buy less and shop smart.
Fauxgerty has been selected as a contestant in the Caleres Fashion Entrepreneur Competition. Five fashion makers will face off in a shark tank (or dragon's den if your in the UK) style competition where a $10,000 prize will be given to one winner and a $5,000 prize to a runner-up. The winner will also receive mentorship and guidance from industry experts. Establishing a new brand is a trying endeavor and I'm excited that St. Louis is taking steps to help nourish the talent that's present in the city.
I'm partnering with St. Louis Fashion Week to give away two tickets to the event taking place on November 10th at 6:30pm. If you'd like to come (and hang out with me) please leave a comment on this post indicating that you'd like to attend. Travel and accommodation costs are not included in this giveaway so please only enter if you are able to make it to St. Louis for the event.
If you'd like to purchase tickets please head here.
In collaboration with St. Louis Fashion Week.