Fauxgerty, a little shop nestled down a side street in the ultra chic Central West End neighborhood in St. Louis, is determined to fight the wastefulness that runs rampant in the fashion industry. The brand has been selected as a contestant in the Caleres Fashion Entrepreneur Competition where five fashion makers will face off to win $10,000. In partnership with St. Louis Fashion Week, I'm giving away two tickets to the event here.
KONZUK's stellar collection is made from stainless steel and concrete that is sprinkled with diamond dust. This unlikely pairing references the night sky - bright stars scattered across an infinite black. It's impossible to wear the jewelry without feeling somewhat grounded. The symmetry lends a degree of balance that life with a 3 month old, or perhaps anyone's life, can benefit from.
The Firecracker Press is based on the outskirts of downtown St Louis in a completely inconspicuous neighborhood. Walking by you would never guess that within its discreet walls sits a collection of antique printers used to bring together modern design with techniques long forgotten.
Quality craftsmanship and attention to detail are what make a brand compelling. Much like these pieces, they might not look like anything special at first but when you dig a little deeper there is a whole history and process behind their creation. That is exactly what we are looking for in our essentials.
It's really easy to get down on a city like St Louis. It's not a place you often hear people talking about - at least not in a positive way. It doesn't stand out as a cultural highlight or rank highly on the list of most people's travel list. But that's what adds to its charm.
I'm a sucker for a trend just like the next fashion blogger but I like my go-to staples more. They are the building blocks that your whole wardrobe is based on. If you don't have the timeless basics down then your foundations aren't solid. Timeless pieces might look ordinary but they can actually be beautiful and inspiring - much like a cow's face or a winding road.
The pull towards getting a fast-fashion-fix by buying mindlessly from cheap retail outlets is no longer in vogue. Consumers want quality products that they will cherish for seasons not an item that will get pushed to back of their wardrobe and forgotten. This week, Lola Byatt looks into how she became addicted to shopping and examines the stark reality that made her rethink how she views her own wardrobe.