The super sleeve isn't totally new. Rosetta Getty, Jacquemus and Charlie May have all been championing it in recent seasons. Say those brands and you automatically summon an effortlessly cool vibe. One that is discreet, edgy, laid back and, most likely, worn by the type of girls you wish you were.
To me, it felt like Mary had really matured with this collection. It wasn't showy or over the top. Some of the past seasons have felt as though she was trying to make a statement, to do something bold and original. With this collection, it didn't feel as though she was trying at all. Everything was paired back and reserved: which, coincidentally, made the biggest statement of all.
It starts out harmlessly enough. Tweak the colour balance, adjust the light, change the contrast. Maybe you soften the skin, remove a pimple, brighten your eyes. Oh, that nasty scar you got when you were a kid? It kind of distracts from the overall beauty of the picture. You might as well remove that too. Actually, come to think of it, your legs are looking a little pudgy and your bum is sticking out a bit. Might as well suck those in while you're at it.
I thought it might be a good idea for us to clear some things up. As I'm sure you already know, we have a bit of a bad rap in some circles - what, with all the front row stealing and endless piles of free stuff we get sent (cough). Since LFW, I've thought a lot about what it means to be a blogger. There's an increasing amount of shame, especially at industry events where there are real press and other people who actually deserve their invitations.